Toward achieving innovation
that contributes to our customers’ businesses
In conjunction with its name change, Sojitz Tech-Innovation has formulated a corporate philosophy aimed at achieving further growth in the future.
We will continue to strive to deliver innovations that contribute to our customers’ businesses by identifying challenges and needs they may not yet be aware of, inspiring them, and illuminating the path ahead to build the future together. Here we share our corporate philosophy, which embodies our vision.
BRAND STORY
Sojitz Tech-Innovation’s Brand Story: Unraveling the Past and Looking Ahead to the Future
The history of Sojitz Tech-Innovation is a journey that has taken us to the forefront of the IT industry, where we have encountered technologies from around the world that are constantly evolving, as well as products that have redefined the norm in the Japanese market.
Since our founding, we have witnessed countless instances where the technologies,forward-looking visions, and business models of our global partners,particularly startups, have provided valuable insights and transformed the mindset and business practices of Japanese companies.
We believe in the power of technology and the vision that drives it.
As the world becomes increasingly complex and diverse, with more social challenges to address and growing uncertainty,IT is poised to become an even more critical factor in driving business forward in the years ahead.
This is why we want to deliver the power of technology more widely and deeply.
We identify challenges and needs that even our customers may not be aware of, inspire them,and illuminate the path ahead to help shape the future together, thereby providing innovations that drive business success.
BRAND CONCEPT
Sojitz Tech-Innovation’s Vision, Mission, and Value Proposition
At Sojitz Tech-Innovation, we define our brand concept as the integration of our vision, mission, and value proposition.
This concept embodies our commitment to illuminating the path ahead for our customers and building the future together;
it reflects our belief that it is precisely because we serve as pioneers for our customers that we can be their best partner and deliver innovations that drive business growth.
Ability to understand customers
By accurately understanding our customers’ current situation and adopting a forward-thinking perspective that takes into account societal changes and the latest technologies and trends in the IT industry, we identify challenges that even our customers may not have recognized, as well as what they truly need.
Ability to make proposals
We combine our own technologies and expertise with the products of our global partners—including startups with a vision that inspires our customers and the technology to bring it to life—to propose IT solutions that truly meet our customers’ needs.
Ability to execute
Through our technical expertise in identifying optimal solutions, close collaboration with stakeholders, including our customers and global partners, and a sincere, uncompromising approach, we reliably deliver the solutions we propose and contribute to creating value for our customers.
BRAND SYMBOL
We have established the brand symbol STech I to reflect our new philosophy.
As a pioneer that blazes a path to the future, we are committed to working closely with our customers to build the future together.
The design features Sojitz Blue as its base color, with accents in the former Nissho Electronics color along the top lines representing S (Sojitz), T (Technology), and I (Innovation). The line extending to the right above the “I” symbolizes a pioneer blazing a path to the future.
